2023
Building for First-time users to increase Retention
Building for First-time users to increase Retention
MOBILE APP
MOBILE APP
UI/UX
UI/UX
SHUTTLERS
SHUTTLERS
`The Problem
`The Problem
Shuttlers, a transportation platform catering to corporate workers, aims to provide reliable, safe, and comfortable daily transportation. Despite its strengths, the platform faced a retention challenge, with less than 10% of new users retained quarterly. Disturbingly, 63% of users dropped off before making their first trip, highlighting a critical issue in user onboarding.
Shuttlers, a transportation platform catering to corporate workers, aims to provide reliable, safe, and comfortable daily transportation. Despite its strengths, the platform faced a retention challenge, with less than 10% of new users retained quarterly. Disturbingly, 63% of users dropped off before making their first trip, highlighting a critical issue in user onboarding.
`The Research
`The Research
Data analysis revealed that a significant portion of users dropped off before progressing past the home screen. To understand this drop-off phenomenon, the team delved into the user journey, studying the points at which potential riders disengaged. Additionally, insights were gathered by comparing Shuttlers to other transportation platforms, such as Bolt, Indrive, and Uber, along with collecting user opinions.
Data analysis revealed that a significant portion of users dropped off before progressing past the home screen. To understand this drop-off phenomenon, the team delved into the user journey, studying the points at which potential riders disengaged. Additionally, insights were gathered by comparing Shuttlers to other transportation platforms, such as Bolt, Indrive, and Uber, along with collecting user opinions.
MENTAL MODEL
MENTAL MODEL
Understanding the mental models of first-time users who have interacted with other transportation services like Bolt, Indrive, and Uber was crucial. Recognizing the pre-existing expectations in their minds regarding the look, feel, and interaction of similar products guided the design approach. Example;
Understanding the mental models of first-time users who have interacted with other transportation services like Bolt, Indrive, and Uber was crucial. Recognizing the pre-existing expectations in their minds regarding the look, feel, and interaction of similar products guided the design approach. Example;
Using a physical key or older cars versus using newer cars.
Using a physical key or older cars versus using newer cars.
`The Solution
`The Solution
The key focus of the Shuttlers homepage redesign was to optimize the first-time user experience. By aligning the layout with the familiar interfaces of prominent transportation services, the goal was to offer an intuitive and straightforward booking experience. The redesign struck a balance between providing a fresh look for new users and maintaining familiarity for existing users. This approach ensures a seamless transition for current users while welcoming new users with an updated, user-friendly interface.
The key focus of the Shuttlers homepage redesign was to optimize the first-time user experience. By aligning the layout with the familiar interfaces of prominent transportation services, the goal was to offer an intuitive and straightforward booking experience. The redesign struck a balance between providing a fresh look for new users and maintaining familiarity for existing users. This approach ensures a seamless transition for current users while welcoming new users with an updated, user-friendly interface.
The homepage redesign preserved all existing features available on the current home screen, reorganizing these elements based on proximity. By arranging features in closer proximity to each other, the design intends to streamline navigation and improve the efficiency of the booking experience.
The homepage redesign preserved all existing features available on the current home screen, reorganizing these elements based on proximity. By arranging features in closer proximity to each other, the design intends to streamline navigation and improve the efficiency of the booking experience.
`Insights
`Insights
The redesign aimed at addressing the drop-off points identified in the user journey, ensuring that first-time users can effortlessly navigate the app. By incorporating elements from successful competitors and considering user opinions, Shuttlers aims to not only retain existing users but also attract and engage a broader audience. The focus on aligning with user expectations and industry standards positions Shuttlers to improve retention rates and compete more effectively in the transportation market.
The redesign aimed at addressing the drop-off points identified in the user journey, ensuring that first-time users can effortlessly navigate the app. By incorporating elements from successful competitors and considering user opinions, Shuttlers aims to not only retain existing users but also attract and engage a broader audience. The focus on aligning with user expectations and industry standards positions Shuttlers to improve retention rates and compete more effectively in the transportation market.
`Conclusion
`Conclusion
The strategic redesign of Shuttlers' user interface represents a pivotal step towards enhancing user onboarding and increasing retention rates. By understanding user behaviors, industry standards, and the mental models of potential riders, the platform is poised to create a more inclusive and seamless experience.
The ongoing commitment to user-centric design positions Shuttlers for sustained growth and success in the competitive transportation landscape.
The strategic redesign of Shuttlers' user interface represents a pivotal step towards enhancing user onboarding and increasing retention rates. By understanding user behaviors, industry standards, and the mental models of potential riders, the platform is poised to create a more inclusive and seamless experience.
The ongoing commitment to user-centric design positions Shuttlers for sustained growth and success in the competitive transportation landscape.
Thank you for Reading
Thank you for Reading
Designed and built by me
©2024
Designed and built by me
©2024