2023
Bumpa is a platform primarily utilized by users as a website builder for creating online business stores. In addition to that, Bumpa provides a range of services for online businesses, including recording sales, tracking business expenses, and more.
To gain deeper insights into user experiences, I engaged with business owners, conducting interviews and collecting valuable data to inform the research process.
The primary usage of Bumpa among business owners is website building, with many neglecting other available features. This common phenomenon raises questions about feature utilization—whether due to limited need, lack of awareness, learning difficulties, or feature accessibility. Subsequent analysis of the app's flow unveiled potential UX challenges, prompting the exploration of solutions aimed at enhancing user experience while maintaining continuity for existing users.
Reduced Time to Value
Despite a simplified sign-up process and quick domain generation, the "AHA moment" for new users remained elusive. Addressing this, efforts were made to expedite the time it takes for users to witness the immediate impact of their newly created business website.
TO-DO Section Enhancements
While the TO-DO section served as an effective reminder tool, its limitation to three reminders posed a challenge. Solutions were devised to highlight crucial reminders and potentially expand the functionality of this feature for a more comprehensive user experience.
Improved Search Feature
Enhancements to the search feature on business websites were proposed, aiming to provide customers with more detailed results. The goal is to streamline the search process, enabling users to quickly locate and purchase specific products, thus enhancing their overall satisfaction with the platform.
Exploring New Features
The exploration of potential features led to the proposal of "Grouped Product Packages." This feature would enable users to sell related products together, enhancing the customer experience by simplifying the process of finding and purchasing related items.
In conclusion, the journey with Bumpa involved a meticulous exploration of user experiences and the identification of key challenges. The proposed solutions not only address these challenges but also pave the way for an enriched user journey. By focusing on reducing time to value, enhancing reminder functionalities, improving search capabilities, and exploring new features, Bumpa is positioned to elevate the user experience for online business owners, fostering a platform that is not only intuitive but also adaptive to the evolving needs of its diverse user base.
